Car of the Year, 2016 for the Superb
Our company has become the technology partner of the prestigious Car of the Year for the second year. Year 2016 was exciting until the very end, with the Opel Astra leading the vote count to just before the end.
The Škoda Superb was at the top of podium in the final count in the executive car segment.
After last year’s stage with a huge navigation display, AV MEDIA wanted to show off another original concept. We presented the client three variations of a stage concept. The organizing agency Sport-Press chose a projection on an artificial wall in the form of the logo Car of the Year. After receiving the materials, we prepared tailor-made graphics for the walls, and an offline version of web pages with a configurator. Recent changes to the script production could be adjusted before the event. The projection was also carried out and on both sides, directly on the walls of the hall, where the majority of the time partner logos polls were presented. Complete sound and a ROBE light park supported by high-quality light design created a stunning backdrop for the announcement of the car with the serial number 2016.
